The talks
Six talks. One goal.
Every one of these turns a complicated compliance issue into decisions people can actually make. The examples, stories, and emphasis get adapted to your room.
Compliance for Marketers
For the people who’ve been told “Compliance says no,” and the people tired of being blamed for saying it.
I translate UDAAP, fair lending, disclosures, endorsements, influencers, and targeting into the actual decisions marketers make every week. Along the way I hand out a few simple tests, including the Grandma Check, so teams can catch problems before a creative meeting turns into a deposition.
- Best for
- bank and credit union marketers, marketing leaders, the compliance partners who review their work, and association programs.
- People leave able to
- spot where risk enters ordinary marketing decisions, ask compliance sharper questions, and run a couple of quick checks before anything goes to final approval.
- Works especially well when
- you want marketing and compliance to act like partners instead of opposing counsel.
CRA Exam Trends
What separates a CRA program that looks thoughtful from one that looks like homework?
A former examiner’s plain-English walk through how CRA performance actually gets read, where institutions overcomplicate it, and the difference between “we did a lot of activities” and “we can explain our performance.”
- Best for
- CRA officers, compliance leaders, executives, board members, and association audiences.
- People leave able to
- read their own CRA story before somebody else writes it, tell activity apart from performance, and identify the questions worth answering before exam day.
- Works especially well when
- an exam is coming, the rule changed again, or the board keeps asking what all this activity adds up to.
Fair Lending Without the Fog Machine
Start with the question. Admire the spreadsheet later.
I give non-statisticians a clear way to understand the core fair lending question, what your data can and can’t tell you, where risk tends to show up, and how to know when you need a deeper look. No math degree required. Curiosity helps.
- Best for
- compliance officers, lenders, executives, boards, marketers, and general banking audiences.
- People leave able to
- explain the central fair lending questions in plain English, know what a basic report does and doesn’t prove, and ask specialists better questions.
- Works especially well when
- the audience is mixed, the topic feels intimidating, or people have been nodding through fair lending training for years without really following it.
Audit-Ready Marketing
Stop building the marketing review file after the fact.
I show marketing and compliance teams how to document decisions while the work is happening, so the file makes sense to the people who made it, the people who approved it, and eventually the person examining it.
- Best for
- marketing teams, compliance teams, bank leadership, and workshop settings.
- People leave able to
- recognize which decisions are worth documenting, structure a review so the reasoning travels with the work, and build files that are useful on a random Tuesday and not just during an exam.
- Works especially well when
- the review process has become a bottleneck, or nobody can explain what’s in the file or why.
Inclusive Marketing and Redlining Risk
Your ad can be compliant and your marketing plan can still tell the wrong story.
I connect audience targeting, media placement, geography, and distribution to the bigger fair lending and redlining picture. I’m not trying to scare marketers out of marketing. I want teams to see where an ordinary growth decision can create a risk nobody intended, and ask about it before launch instead of after.
- Best for
- marketing, compliance, fair lending teams, executives, and associations.
- People leave able to
- see how routine marketing choices shape the institution’s risk story, separate intentional strategy from accidental exclusion, and bring compliance into the conversation earlier.
- Works especially well when
- the institution is entering new markets, changing its media mix, or has had a finding it would rather not repeat.
Risk, Reward and Robots
AI can draft the ad. It cannot accept responsibility for it.
The reward is obvious: faster drafts, more versions, cheaper testing. The risk is whatever nobody wrote down. I take the mystery out of AI in marketing and compliance by going back to something almost boring: accountability. Who prompted it? Who checked it? What did it use? Where did the output go? Who signed off? The tools are new. The need for a defensible process is not. Everybody leaves with the Same Rules for the Robot one-pager.
- Best for
- marketers, compliance professionals, executives, innovation teams, and mixed audiences.
- People leave able to
- separate what a tool can do from what a human still owns, find the right review points, and apply the compliance principles they already know to a workflow they don’t.
- Works especially well when
- leadership wants to use AI and compliance is nervous. Or the reverse.